May 13, 2013
If a customer walked up to you and asked, “What can your business do for me? Why your product? Why your service?” would you know what to say? Your answer, if it convinces said customer that purchasing your product or service will benefit them in some way—by adding value to their lives or solving a problem—is your value proposition. It is your niche that sets your business apart from competitors in at least one way. If that one way is valuable to that one customer, you’ve found your value proposition.
Since social media became a forerunner in the advertising and marketing realm, the term has gained even more footing as being a relevant aspect of the marketing strategy. “Unlike TV ads or billboards, it is no longer enough to buy time in front of a consumer’s face. Marketers realized they needed to earn attention,” writes Dani Fankhauser in this Mashable article.
Implementing value proposition into your social media strategy is absolutely necessary. Instead of “What will I gain from using this product?” consumers will ask, “What will I gain from ‘Liking’ this Facebook page? Or following this Twitter account?” By providing an obvious answer to these questions, your brand will have developed its social media value proposition.
How is your brand incorporating its value proposition into its social media strategy?
May 6, 2013
The Telly Awards has named AcrobatAnt as a Silver winner in the 34th Annual Telly Awards for their television spot for Oklahoma Central Credit Union titled Better Things to Do.
With nearly 11,000 entries from all 50 states and numerous countries, this is truly an honor.
The lighthearted commercial titled Better Things to Do combines animation with colorful, childlike drawings to let viewers know now’s the time to get a great deal on a car loan. Playfully illustrated scenes show cash on roller coasters, road trips and other vacation settings as the announcer poses the question, “What will you do with the money you save?”
The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators and corporate video departments in the world.
January 18, 2013
We’re always excited to share when our Ants are quoted in the news. Angela Lawrence, managing director and co-founder of AcrobatAnt, recently served on the Business Services Task Force—a committee dedicated to brainstorming ideas about how the City of Tulsa can more efficiently serve the needs of budding businesses. A proposal and other recommendations made by the task force will be discussed at a city council meeting in late January 2013.
And adopting these task force recommendations could pay off for the City of Tulsa. “Perception matters for new businesses working with the city,” Angela states in this Urban Tulsa Weekly article, “I think businesses that were looking at Tulsa as a potential place to open would see it as a business-friendly community from the beginning and have a positive attitude and be more willing to relocate to Tulsa.” Find out how Angela and the task force plan to fight for the rights of Tulsa business owners: http://www.urbantulsa.com/gyrobase/Content?oid=oid%3A56111.
August 15, 2012
Pinterest – The Social Media Darling Of 2012: Infographic by Infographiclabs
Follow us at: http://pinterest.com/acrobatant
June 21, 2012
Tulsa Business Journal recognized AcrobatAnt among the 20 honorees selected for Employees’ Choice: Tulsa’s Best Places to work for 2012. After compiling the results of more than 700 surveys submitted by employees of Tulsa companies, the TBJ selected five firms with the highest satisfaction ratings in each of four employment categories, based on number of employees. These top 20 firms have been profiled in a special edition of the TBJ released June 20th.
All honorees will be recognized as Tulsa’s 2012 Best Places to Work during a special event as the Hyatt Regency Tulsa on June 21. For more information and a complete list of 2012 honorees, visit Tulsa Business Journal
Because our colony is always expanding, we are always looking for new talent. We’re always on the lookout for creative types and people who love to work with others to solve complex problems. Thinking about making a change? Come visit us down on the farm. http://www.acrobatant.us/
April 11, 2012
Who says Ants only travel in single file? Our veteran Creative Ant Bryan Cooper recently made his way south for a creative endeavor with Fiddler Films—a Naples, Florida-based production company.
Fiddler Films is behind the most popular TV spots to date for Physicians Regional Medical Center in Collier County—one of 70+ hospitals within the Naples-based Health Management Associates network. The “Positively Great” spots show Physicians Regional doctors giving “great news” to patients, and are characterized by upbeat music, big smiles and a soft, happy feeling.
We missed Bryan while he was away from the Ant Farm. Luckily, our resident Travel Ant Dana Ludwig supplied Bryan with an Ant Map, detailed with instructions on how to return to the Ant Farm.
Thanks, Dana; you are a lifesaver! Stay tuned for more news from the Ant Trail….