Is Web 2.0 really just about social media? It is really about tools that connect companies to people. It is also about people talking back, in a big way, to companies. It is really more than that though. It is helping companies get stronger by actually interacting with their consumers. Social media is really about people connecting with people.
Social media is made possible by Web 2.0 tools such as blogging, podcasting, social networks (MySpace, Facebook), micro-blogging (Twitter) and then there is the user-generated content sites (YouTube, Flickr) – but this also means that you’re no longer the only message sender online any more. Your clients and customers are finding out that they have a voice online and they are using it.
Does your company wants to succeed in social media marketing? Then you should prepare your company to be ready to change the way they listen to customers, how they talk with them and measure the interactions with them. The social media revolution hasn’t taken over the world yet, but the crowds are gathering online and they have a huge voice and impact.
