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  • Are you managing your Internet presence? January 16, 2012
    Let’s define Internet Presence Management: IPM is the process of controlling your Web-based channels to increase your online presence and overall Internet efficiency. Companies or organizations trying to connect with target audiences online use IPM to reduce the costs of customer acquisition and customer service. But what if you’re an owner who struggles to […]
  • Our SEM knowledge is your SEM knowledge. January 12, 2012
    We’ve written a little white paper to help you out with developing an SEM strategy. Oh, you don’t have to thank us. Just “Like” us to download. And, because you’re a special friend, we’ll send you the next issue of The Ant Farm News. http://www.facebook.com/AcrobatAnt
  • What does it take to build a brand? January 4, 2012
    A short discussion about brand architecture. A brand isn’t a name. It isn’t a logo. It isn’t a creative style. It’s not a tagline. Then, what is it? A brand is the meaning of what resides in the mind of the target audiences…the perception that comes from a complex set of images, emotions, thoughts, history, [...]
  • 2011 in review January 1, 2012
    The WordPress.com stats helper monkeys prepared a 2011 annual report for this blog. Here’s an excerpt: A New York City subway train holds 1,200 people. This blog was viewed about 4,800 times in 2011. If it were a NYC subway train, it would take about 4 trips to carry that many people. Click here to [...]

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