The Ants think this is worth sharing with our clients and friends. This excerpt is from the findings brought to from the Kellogg School of Management and Penn State:
Businesses that maintained or increased their advertising spend during recession averaged higher sales growth during the following three years
Within four years, the businesses that maintained or increased their advertising spend during that recession experienced a 256% growth in sales over those that had cut back on advertising
A decade later, an additional study found that aggressive recession advertisers increased market share 2 1/2 times the average for all businesses during the post-recession.
Good things to know!
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This entry was posted on February 13, 2009 at 7:39 pm and is filed under Advertising, Creative, Marketing. You can follow any responses to this entry through the RSS 2.0 feed.
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