13
Feb
09

Highlight of findings by Kellogg and Penn State Studies:

By acrobatanttulsa Leave a Comment
Categories: Advertising, Creative and Marketing

The Ants think this is worth sharing with our clients and friends. This excerpt is from the findings brought to from the Kellogg School of Management and Penn State:

  • Businesses that maintained or increased their advertising spend during recession averaged higher sales growth during the following three years
  • Within four years, the businesses that maintained or increased their advertising spend during that recession experienced a 256% growth in sales over those that had cut back on advertising
  • A decade later, an additional study found that aggressive recession advertisers increased market share 2 1/2 times the average for all businesses during the post-recession.

    • Good things to know!

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