Archive for February, 2012

One of our ants went to St. Louis…

February 28, 2012

One of our ants, Hal Collins, was a judge for the St. Louis ADDY awards. Hal said he had a great time judging some fantastic and creative work that was submitted. Hal said, “It was exciting to be able to look at the creative work from the outside with no preconceived notion of who submitted the work. Since we all know each other in Tulsa, it gave me insight into how others judge our work as well. Great time and was certainly a lot of fun.”

A total of 48 ADDY awards and 116 Certificates of Excellence were presented at the annual ADDY Awards Celebration hosted by AAF-Ad Club in St. Louis on Thursday, February 16, 2012 at Copia Restaurant and Wine Garden. The ADDY awards are a celebration and recognition of creative excellence in the advertising industry.

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SEM without a strategy is like no SEM at all.

February 10, 2012

You’d never use another medium without a strategy. So, why would you consider SEM without putting a killer strategy into place?

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